01
Meet your Bedside Bestie
Category
Brand Development
Client
Copperwell
Year
2024
Director
Direction: Abhinav Saxena Cinematographer: Ethan Chu Editor: Rylan Welsh Production Designer: Susie 1st Camera Assistant: Mitchell Flanigan 2nd Camera Assistant: Ainsley Savant Gaffer - James Crawford BBE - Cameron Schulz KG - Ren Collantes BBG - Emanuel Ortiz Production Sound: Meet Jain PA: Nishant Tripathi PA: Anirudh PA: Aman Goyal VFX Artist: Cham Executive Producer: Ashish Pandaya
When Copperwell’s founder, Ashish Pandaya, came to us, his brief was simple: show the quiet, overnight alchemy that turns ordinary water into Copper-charged magic.
The Lifestyle Spot – Malibu, CA
We chose the sun-washed bluffs of Malibu to embody the aspirational calm Copperwell promises. With a 24-strong crew and just twelve golden hours on set, we captured a full day’s narrative arc in a single shoot. The hero moment was A seamless day-to-night bottle transition—shot “day-for-night,” then finished with photoreal VFX compositing and fluid-simulation rendering. That one shot, championed by Abhinav and (after a little persuasion) embraced by Ashish, visualizes the water’s “overnight charge” in a single breath.
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