Copperwell — “Meet Your Bedside Bestie” (2024)

When Copperwell’s founder, Ashish Pandaya, came to us, his brief was simple: show the quiet, overnight alchemy that turns ordinary water into Copper-charged magic.

From that spark, we crafted two very different, but intimately connected, films.

The Lifestyle Spot – Malibu, CA

We chose the sun-washed bluffs of Malibu to embody the aspirational calm Copperwell promises. With a 24-strong crew and just twelve golden hours on set, we captured a full day’s narrative arc in a single shoot. The hero moment was A seamless day-to-night bottle transition—shot “day-for-night,” then finished with photoreal VFX compositing and fluid-simulation rendering. That one shot, championed by Abhinav and (after a little persuasion) embraced by Ashish, visualizes the water’s “overnight charge” in a single breath.

The B2B Spa Film – Las Vegas, NV

For Copperwell’s spa partners we went inside the hush of seven-star wellness resorts across Las Vegas.. The result is an intimate B2B portrait that feels as luxurious as it is practical—proof that form, function, and ritual can coexist in every pour.

Across both films we blended location cinematography, precision VFX, and a narrative heartbeat that never loses sight of the human ritual around the product. From dusk-til-dawn magic in Malibu to spa-side serenity in Vegas, the campaign invites audiences—whether at home or at the world’s finest retreats—to meet their bedside bestie and wake up restored.