Duduk
The founder had already found a word with endless potential—a lullaby of a name for a brand that is going to be shaping children with thier beautifully crafted cardboard houses. We wanted to bottle that exact feeling when a child would step inside their own big house and begin to role-play the characters and emotions that shape them.
Through struggle, input, and persistence, “Spacing Imagination” emerged, to capture their promise of giving spaces to each child that allow them to Space their Imagination.
PART 2 : BRAND ARCHITECTURE
Now that’s exaclty what they wanted. A logo that captures that promise at it’s core and still flourishes in this ever evolving world leaving space for growth.
We designed a mark built on a square principle—a shape that speaks to balance, stability, and structure. Within that frame live the four promises of DUDUK.
Each icon is reduced to its simplest geometry, following the fundamentals of proportion, negative space, and modularity. Together, they represent space and imagination side by side. Beyond a logo, they form the foundation of a flexible visual system—scalable, playful, and alive across every application.
PART 3 : VISUAL SYSTEMS
The playhouses themselves are huge—not just for children, but even by packaging standards. Since they’d be sold off-the-shelf, the packaging had to be strong, waterproof, and unmistakable, while guarding the precious cardboard within.