When Copperwell’s founder, Ashish Pandaya, came to us, his brief was simple: show the quiet, overnight alchemy that turns ordinary water into Copper-charged magic.

The Lifestyle Spot – Malibu, CA

We chose the sun-washed bluffs of Malibu to embody the aspirational calm Copperwell promises. With a 24-strong crew and just twelve golden hours on set, we captured a full day’s narrative arc in a single shoot. The hero moment was A seamless day-to-night bottle transition—shot “day-for-night,” then finished with photoreal VFX compositing and fluid-simulation rendering. That one shot, championed by Abhinav and (after a little persuasion) embraced by Ashish, visualizes the water’s “overnight charge” in a single breath.